Assistant Store Manager

Assistant Store Manager
Robert "Clay" Strickland



The Assistant Manager is responsible for supporting the General Manager in all aspects of store operations, team development and providing leadership to uphold the company's core values and goals. The Assistant Manager promotes a work environment that is inclusive, positive and maintains a high level of morale. The Assistant Manager works collaboratively with all employees and business partners to ensure store success.

Essential Duties


Leadership and Supervision:


  • Embody LivWell core values in all activities and project that onto the Shift Leads and Budtenders by representing the Company and store in a positive, professional manner and exhibiting excellent customer experience skills
  • Responsible for assisting the General Manager in managing the day-to-day operations of the store by:
    • Opening and closing the store
    • Delegating responsibilities and designing work schedules
    • Monitoring retail operating costs and store budgets
    • Overseeing store inventory and supplies
    • Maintaining store appearance, brand standards and visual merchandising
    • Ensuring loss prevention policies are followed
    • Providing effective leadership and direction to all employees
    • Being proficient in all areas of the store including but not limited to front of house, sales floor and back of house to assist when necessary
  • Responsible for assisting the General Manager in training and development of the team by:
    • Ensuring company policies are followed and the team remains up to date with new company procedures, sales incentives and product information
    • Identifying hiring needs and assist in onboarding new employees
    • Providing ongoing training and development of Shift Leads
    • Monitoring training and development of new employees
    • Evaluating employee performance, providing feedback and coaching
    • Performance managing employee behavioral issues and providing corrective action as needed
  • Responsible for taking ownership of overall store performance by:
    • Ensuring a consistent standard of excellent customer service
    • Monitoring store sales progress, store reviews and individual performance
    • Dedicated time on the sales floor to observe and coach the team on maximizing sales
    • Motivating employees and ensuring a focus on the Company’s mission and vision
    • Responding to customers’ needs in a timely fashion and resolve customer complaints to their overall satisfaction
    • Effectively leading the store when the General Manager is not present
    • Partnering with relevant departments as needed



  • Accountable for accurately utilizing and training on all store systems and technology; POS, inventory management systems, METRC and online training systems.
  • Accountable for cash intake including but not limited to creating and intaking change orders, counting out registers, completing daily deposits and recording accurate sales numbers in POS
  • Accountable for utilizing Company SOP’s and distributing SOP’s to the team
  • Responsible for utilizing Company tools, Intranet and Learn Brands for ongoing product training and company news and updates.
  • Responsible for utilizing HR platforms to input store schedules, manage employee time cards and submit HR forms accurately

Compliance and Reporting:


  • Ensure compliance with all local, state and federal regulations
  • Responsible for maintaining compliance and reporting, and ensures communication and resolution in a timely manner.
  • Assist in correcting any known inventory issues to ensure compliance. 

Other Duties:


  • Other duties as assigned.


Education and Experience Requirements




  • High School Diploma or equivalent required.
  • BA/BS degree preferred or an additional 2 years of related experience may be substituted in lieu of a degree.


Work Experience:


  • A minimum of 1-year experience in a management role within a retail or customer service environment. Must also have a minimum 2 years’ retail sales experience working in a fast-paced retail store environment.
  • Demonstrated ability to work with a diverse team of managers and sales associates, vendors, and community members.
  • Success building and maintaining strong professional relationships.
  • Bilingual in English/Spanish desired.
  • Regular and on-time attendance is required.


Required Certificates, Licenses, and Registrations:


  • MED Badge-Must be able to secure appropriate work credentials from the Colorado Department of Revenue, MED


Working Conditions:


  • Able to use a computer for extended periods of time.
  • Able to move about a typical office, manufacturing, warehouse, or retail environment.
  • Able to perform general office managerial and administrative activities.
  • Able to lift and move up to 25 pounds occasionally.
  • Hours may exceed 40 hours per week.
  • Flexibility to support other retail locations within 25 mile radius.


Notice: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.


We are an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.